About Us

Hi, I’m Alisha Loach – a proud mum of two beautiful girls Millie (3) and Oakley (4 months) located in Southland, New Zealand.

I’m the founder of The Florence Society hair salon, The Brow Studio beauty salon, and now, Florence – The Jewellery Co. Each of my businesses has been built with heart, intention, and a drive to help women feel confident in their own skin.

The name Florence was inspired by one of my long-time clients 'Florence' (Flo for short), a radiant woman in her 80s whose strength and elegance have inspired me through the years.

Florence also means "to flourish," which is the soul of this brand - creating space for women to grow, shine, and feel empowered in their individuality.

Florence – The Jewellery Co. was born from a desire to offer timeless, high-quality pieces that tell a story and stand the test of time. Each item is thoughtfully curated to help women feel bold, beautiful, and uniquely themselves.

Thanks for being here, I can't wait to see you in our beautiful pieces!! xx